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Thursday, July 11  |  12 - 7 PM


The Glasshouse

660 12th Avenue, New York

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The supply-side event of the year is back!

Thursday, July 11, 2024  |  12:00 - 7:00 PM

Thursday, July 11, 2024

12:00 - 7:00 PM

The Glasshouse  |  660 12th Avenue, New York

The Glasshouse

660 12th Avenue, New York

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About

Where

The Glasshouse

660 12th Avenue, New York, NY 10019

660 12th Avenue

New York, NY 10019

When

Thursday, July 11, 2024

12:00 - 7:00 PM

Join us for FreeWheel's third annual Premium Programmatic Summit at the stunning Glasshouse in Hell's Kitchen. At this event exclusively for our publisher partners, you'll hear from programmatic experts about enriching the value of your supply, enhancing your connections to demand, and unlocking the value of your audiences. Enjoy panel discussions, breakout sessions, and more during this packed half-day event.

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Register by July 3

Agenda

Check back soon for our speaker lineup.

12:00 PM

Arrivals & Networking Lunch

12:45 PM

Welcome

Description of content goes here

Mark McKee, General Manager, FreeWheel

Mark McKee, General Manager, FreeWheel

1:00 PM

Panel Discussion

Because Live Only Happens Once:

Unlocking the Full Value of Programmatic

Live supply - whether sports, news, or live premieres – is the most valuable content in streaming as it provides both high engagement and reach. This discussion will feature publishers and their tech partners discussing monetization strategies for live and how to make sure the tech doesn't get in the way.

Moderator: Michelle Zyglis, FreeWheel

Huda Kazi, WarnerBros Discovery

Todd Bender, Paramount

Alex Groysman, Spectrum Reach

Stephane Krzywoglowy, NBCUniversal

Xander Kotsatos, Beeswax

1:45 PM

Breakout Sessions

(Choose one)

Session A
How to Achieve 100% Fill Rates
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Session B
Winning with Political 2024
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Session C
Signal Loss, CTV, and What to Do About It
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2:45 PM

Networking Break

3:15 PM

Breakout Sessions

(Choose one)

Session D
Bid Stream Cleaning & Traffic Shaping & Sustainability
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Session E
From the Other Side of the Table
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Session F
The Future of Premium Audience-Based Buying
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4:15 PM

Keynote Discussion

Why Retail Media and CTV Need Each Other

Retail Media has exclusively advertised on digital platforms for the last 10 years. Now, this market is heavily investing in CTV. Learn what propelled this shift and why this is just the start of this growth.

Moderator: Karen Babcock, Comcast Advertising

Xenia Kirilyuk, Albertsons Media Collective

Jen Kisling, Paramount

5:00 - 7:00 PM

Networking Cocktails

Featured Speakers

Karen Babcock

Vice President, Strategy & Partnerships, Comcast Advertising

Todd Bender

EVP, Advertising Platforms, Paramount

Ivanka Farrell

Managing Director, Bully Pulpit International

Eric Frenchman

Chief Advertising Officer, Push Digital Group

Daria Grastara

CEO, Direct Persuasion

Alex Groysman

VP, Ad Product Development, Spectrum Reach

Gary Guarnaccia

Sr. Manager, Platform & Publisher Investment, Bayer

Akash Jairath

Global Head of Media Products, Dentsu

Huda Kazi

Vice President, Ad Technology & Operations, WarnerBros Discovery

Xenia Kirilyuk

Sr. Product Manager, Innovation & Partnerships, Albertsons Media Collective

Jen Kisling

VP of Programmatic Direct Sales, Paramount

Xander Kotsatos

VP, Head of Beeswax Sales, Americas, Beeswax

Stephane Krzywoglowy

SVP, Ad Product, Customer Solutions, Advertising & Partnerships, NBCUniversal

Jordan Lieberman

CEO, Powers Interactive

Mark McKee

General Manager, FreeWheel

Susan Schiekofer

Chief Digital Investment Officer, GroupM

Dominick Vangeli

SVP & General Manager, Advanced Advertising, NBCUniversal

Kevin Weigand

VP, Partnerships - Video & Display, Investment Solutions, Dentsu

Nate Welch

Senior Manager, Sales, Beeswax

Michelle Zyglis

VP of Product Management, TV Platform, FreeWheel

Karen Babcock

Vice President, Strategy & Partnerships, Comcast Advertising

Todd Bender

EVP, Advertising Platforms, Paramount

Ivanka Farrell

Managing Director, Bully Pulpit International

Eric Frenchman

Chief Advertising Officer, Push Digital Group

Daria Grastara

CEO, Direct Persuasion

Alex Groysman

VP, Ad Product Development, Spectrum Reach

Gary Guarnaccia

Sr. Manager, Platform & Publisher Investment, Bayer

Akash Jairath

Global Head of Media Products, Dentsu

Huda Kazi

Vice President, Ad Technology & Operations, WarnerBros Discovery

Xenia Kirilyuk

Sr. Product Manager, Innovation & Partnerships, Albertsons Media Collective

Jen Kisling

VP of Programmatic Direct Sales, Paramount

Xander Kotsatos

VP, Head of Beeswax Sales, Americas, Beeswax

Stephane Krzywoglowy

SVP, Ad Product, Customer Solutions, Advertising & Partnerships, NBCUniversal

Jordan Lieberman

CEO, Powers Interactive

Mark McKee

General Manager, FreeWheel

Susan Schiekofer

Chief Digital Investment Officer, GroupM

Dominick Vangeli

SVP & General Manager, Advanced Advertising, NBCUniversal

Kevin Weigand

VP, Partnerships - Video & Display, Investment Solutions, Dentsu

Nate Welch

Senior Manager, Sales, Beeswax

Michelle Zyglis

VP of Product Management, TV Platform, FreeWheel

Karen Babcock

Vice President, Strategy & Partnerships, Comcast Advertising

Todd Bender

EVP, Advertising Platforms, Paramount

Ivanka Farrell

Managing Director, Bully Pulpit International

Eric Frenchman

Chief Advertising Officer, Push Digital Group

Daria Grastara

CEO, Direct Persuasion

Alex Groysman

VP, Ad Product Development, Spectrum Reach

Gary Guarnaccia

Sr. Manager, Platform & Publisher Investment, Bayer

Akash Jairath

Global Head of Media Products, Dentsu

Huda Kazi

Vice President, Ad Technology & Operations, WarnerBros Discovery

Xenia Kirilyuk

Sr. Product Manager, Innovation & Partnerships, Albertsons Media Collective

Jen Kisling

VP of Programmatic Direct Sales, Paramount

Xander Kotsatos

VP, Head of Beeswax Sales, Americas, Beeswax

Stephane Krzywoglowy

SVP, Ad Product, Customer Solutions, Advertising & Partnerships, NBCUniversal

Jordan Lieberman

CEO, Powers Interactive

Mark McKee

General Manager, FreeWheel

Susan Schiekofer

Chief Digital Investment Officer, GroupM

Dominick Vangeli

SVP & General Manager, Advanced Advertising, NBCUniversal

Kevin Weigand

VP, Partnerships - Video & Display, Investment Solutions, Dentsu

Nate Welch

Senior Manager, Sales, Beeswax

Michelle Zyglis

VP of Product Management, TV Platform, FreeWheel

Venue

The Glasshouse

660 12th Avenue, New York, NY 10019

660 12th Avenue

New York, NY 10019

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1:45 - 2:45 PM

Session A

How to Achieve 100% Fill Rates

Understand what drives fill rates and how you can adjust your activation strategies to maximize fill across different demand types.

Speakers

Hamer Farag

Director, Publisher Development, FreeWheel

Kelsey Knoss

Director, Publisher Development, FreeWheel

Huiqiong Chen

Director, Product Management, FreeWheel

Bridget Bingham

Senior Consultant, Advisory Services, FreeWheel

1:45 - 2:45 PM

Session B

Winning with Political 2024

Programmatic Political Demand is slated to be at an all-time high in 2024. Learn from the top Political agency experts the strategies and partnerships recommended to win demand this election season.

Speakers

Jordan Lieberman

CEO, Powers Interactive

Ivanka Farrell

Managing Director, Bully Pulpit International

Daria Grastara

CEO, Direct Persuasion

Eric Frenchman

Chief Advertising Officer, Push Digital Group

1:45 - 2:45 PM

Session C

Signal Loss, CTV, and What to Do About It

Explore how signal loss will affect programmatic CTV and discuss strategies for audience, contextual, and interest based targeting.

Speakers

Andrew Policastro

Director, Publisher Development, FreeWheel

Anna Kaiser

Director, Product Marketing, FreeWheel

Moe Ismail

Executive Director, Product Management, FreeWheel

Lauren Smith

Lead Consultant, Advisory Services, FreeWheel

3:15 - 4:15 PM

Session D

Bid Stream Cleaning & Traffic Shaping & Sustainability

Learn how different streams drive yield to increase demand on different supply types and how to shape traffic to send buyers more of the bids they want to buy and less of what they don’t.

Speakers

Jamie Ordonez

Sr. Manager, Publisher Account Management, FreeWheel

Chrissy Schnabel

Director, Publisher Development, FreeWheel

Ryan Doran

Account Manager, DSP Demand Partnerships, FreeWheel

Miruna Dogaru

Executive Director, Product Management, FreeWheel

3:15 - 4:15 PM

Session E

From the Other Side of the Table

Hear from leading agency investment heads on how programmatic affected this year’s upfront, what challenges still remain, and how agencies are building their media mix to reflect the dominance of streaming.

Speakers

Jon Mansell

MODERATOR | VP, Head of US Programmatic Demand, FreeWheel

Gary Guarnaccia

Sr. Manager, Platform & Publisher Investment, Bayer

Susan Schiekofer

Chief Digital Investment Officer, GroupM

Kevin Weigand

VP, Partnerships - Video & Display, Investment Solutions, Dentsu

3:15 - 4:15 PM

Session F

The Future of Premium Audience-Based Buying

First party audience data has never been more important to driving impactful advertising outcomes. Explore how FreeWheel is partnering to create privacy first, publisher controlled, identity solutions.

Speakers

Jac Alfano

MODERATOR | Director, Strategic Relationships, FreeWheel

Akash Jairath

Global Head of Media Products, Dentsu

Dominick Vangeli

SVP & General Manager, Advanced Advertising, NBCUniversal

Nate Welch

Senior Manager, Sales, Beeswax

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